Illustration via Victor Khomenko

You know that feeling you get when you’re into someone that pays you no attention what so ever, but one day finally acknowledges your existence with a nod/smile/gesture and all the emotions you felt for them are washed away and replaced by this feeling of conquest that quickly turns into this feeling of I’ve been there done that -it wasn’t nearly as good as I had imagined in my head?
What I’m really trying to say is that humans are primitive creatures, and at the end of the day we are all about the chase, and once we have acquired what we thought we wanted SO much while it seemed so out of our reach, we are over it, and ready to move on to the next.
Unfortunately, this phenomena applies to humans and objects alike.  I am referring to the I NEED THAT SHOE OR I WILL DIE BECAUSE IT’S NOT AVAILABLE ANYWHERE AND I HAVE BEEN SEARCHING THE INTERNET FOR A WHOLE 4 HOURS AND MY SIZE IS NOWHERE TO BE FOUND!!  But then you finally find it somewhere in Japan and they can expedite the shipping to you for only $150 because that’s totally worth it, they are that amazing after all (the shoes, and Japan). So you stalk the fed ex guy every day until the package finally arrives, and you don’t even wait until you have closed your door before you are tearing into that box like a scavenger in the wild and finally they are yours, and they are beautiful and you immediately put them on and prance around your apartment and make yourself some lunch and you are so exuberantly happy that they are yours, and then you have to go out and you take them off and you place them next to the rest of your amazing shoe collection and forget about their existence. Wait, what.. that doesn’t happen to you?  Oh.
How do we discern then, what we actually will get a ton of use out of and will love a long time, rather than the pieces we only love for the chase, for their unavailability.  Well easy for one, if something is unavailable, and you suddenly love it more than you did when you thought it was available, that’s a good warning sign.  Second, if the item is kind of not like much else you own, but you just saw it on somebody else and it looked so damn good on them, you must have it too, that’s a problem.  What I used to do when I shopped was try to have variation.  Buy pieces that were out of my “comfort zone” or colors that I didn’t have much of already because well.. variety is good right?  Not exactly.  The thrill of this new and different piece would quickly wear off and I would go back to wearing pieces that were tried and tested and true to me.  So my new take on shopping is, if I have something like it already, I will probably wear it.  Does it matter that I now own 5 black motorcycle jackets?  Not really, because I wear them with pretty much everything, and those subtle differences like length, cut, hardware, texture, really do make them different enough for me.  Recognize your uniform, and then buy things that complement it.  Don’t get sucked into the hype of a product because a really cool girl on the subway, or on Instagram looks so awesome wearing it.  Most important question should always be, Is It Me??

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